he and mitt romney both have a play list that, again, i think it is trying to give them the character or persona. mitt romney has johnny cash on his. obama has arcade fire. all these, like -- i was listening to them this morning and just sort of -- you read so much into it, what do they mean by that lyric? what are they trying to say? >> why are they choosing -- arcade fire. who exactly mentioned they must have a group in charge of social media, which would be a pretty awesome job if you're a youngster out of college, right, and tweeting on behalf of the president or mitt romney. is that who it is? >> yeah. mostly it is not the candidates posting. >> it is not? >> shocker. so there are people employed to do this. i think this came out of the 2008 campaign, you know, president obama had a lot of success reaching out particularly to young voters on text messages and social networks. you mentioned that was more twitter and facebook then and now spreading into these other networks too like tumbler or spotify. >> how successful, ultimately, as you mention that young voting bloc that is so